RPOV is different. A one-off bundle of 9 distinct, test-ready video ads for e-commerce brands spending $5K+ a month on paid social. Scripted by a performance marketer who runs ad accounts every day, and shot from your customer's point of view.
These numbers come from my work running ad accounts, not from these videos.
They're the experience every RPOV script is written from.
Audiences, placements, bidding. The algorithm runs it all now. The only meaningful input you control is the creative you feed it. The machine wants variety to test, and your account is running the same three tired ads.
You paid $400 for a video from a creator marketplace. It looked fine. It did nothing. Because it was made from a skimmed brief by someone who has never seen an ad account, never watched a hook rate, and was guessing at marketing the whole time.
Six-week timelines, five-figure retainers, and content so polished it screams "advertisement", which is exactly what gets scrolled past. Over-production isn't a flex in the feed. It's a tell.
Everyone tells you to "refresh your creative". Nobody tells you with what. Fatigue isn't a mystery. It's what happens when you have nothing new worth testing.
During onboarding you send me an export of your customer reviews, your best ads, your worst ads, and your competitors. That, plus a structured questionnaire, is what the angle map is built from: your customers' own words, and proof of what's already worked and flopped in your account.
The whole rig is me, a pair of smart glasses, and an iPhone. That's the point. First-person, hands-free footage of your product being used the way a buyer actually uses it. It looks native in the feed because it genuinely is.
No studio lighting. No over-production. RPOV content looks like something a person made, because that's what earns the first two seconds. The rawness isn't a budget decision. It's the strategy.
Your reviews, your winners, your flops, your competitors. Mined into a map of who buys and why.
For the buyer who's tried everything else. Opens on the enemy.
For the buyer who doesn't know this exists yet. Opens on the moment of use.
For the buyer who's been burned. Opens on evidence, not claims.
Concepts shown are examples; yours come from your angle map. And because every ad maps to a known angle and hook, the results tell you exactly what to make more of next. No more throwing content at the wall.
I'm Rupert. Eight years running paid ads for e-commerce and DTC brands across Google, Meta and native. Millions in ad spend managed, and over $25 million in client Shopify sales driven by campaigns I've run. I still manage accounts every single day. RPOV exists because I kept watching good accounts choke on bad creative. The person writing the scripts and making the videos should be someone who knows the numbers side of it, what actually works, someone who's a customer themselves but also understands what makes a good ad and the psychology that sells.
I live on a big 10,000 square metre section in West Melton, out in rural Canterbury, New Zealand. I chop firewood, train in the gym, play golf, cook most nights, and share the place with a black Labrador called Macy who insists on supervising everything.
When your product gets filmed here, it gets filmed in a real kitchen, a real shed, a real morning routine, not a content studio dressed up to look like one. And when your product calls for female hands, my fiancée steps in front of the camera. We match the hands on screen to the customer watching.
Roop_
Examples from client campaigns. Creative I made, running in accounts I managed. Brands anonymised, metrics real.
Every metric above is from a live client account. Ask me how any of them were measured. I'll walk you through it.
Three concepts, three hooks on each, every one built on a different angle. Because the bundle is structured this way, the results mean something: you can see which angle won, which hook held attention, and iterate on it, instead of throwing content at the wall.
You ship the product and send your review export, best ads, worst ads and competitor links, plus a structured questionnaire. I mine all of it before a single word gets scripted.
Three distinct concepts, each attacking a genuinely different psychological angle. Different awareness level, different objection, different proof. You approve the map before anything is shot.
Shot first-person and faceless on a real property, in real routines. On-screen hands matched to your customer. Your product as the hero of someone's actual life.
Three hook variations on each concept. Nine distinct, test-ready ads, edited vertical, feed-safe everywhere, fully owned by you. Delivered ~10 business days from product arrival.
Ongoing monthly packages available for brands testing at volume. Ask on the call.
E-commerce and DTC brands spending roughly $5K+ a month on paid social. At that spend level, creative fatigue is a real cost and nine fresh test cells pays for itself quickly. If you're spending less than that, the bundle can still work, but be upfront about it on the call and I'll give you an honest read on whether it's worth it yet.
During onboarding you send me an export of your customer reviews, your best performing ads, your worst performing ads, and links to your main competitors, plus answers to a structured questionnaire. The angle map gets built from that: your customers' own words, and evidence of what's already worked and flopped. I don't need access to your ad account, though if you want to share performance screenshots or reports, they make the scripts sharper.
The style suits products people use with their hands or around the home: kitchen and coffee gear, tools, golf and sporting equipment, pet products, outdoor and garden, homeware, tech accessories, drinkware, food and drink, everyday carry. If your product really needs a face on camera to sell it, POV probably isn't the right fit, and I'll tell you that straight on the discovery call.
Rural Canterbury, New Zealand. For NZ and Australian brands, shipping is quick and cheap. Further afield is fine too, just factor in courier time: the ~10 business day clock starts when your product lands on my doorstep, and Macy announces every delivery.
I record voiceovers myself where a concept calls for one. Plenty of RPOV ads run text-overlay only, and we pick whatever the concept needs. All music comes from a professional licensing library, cleared for commercial use in paid ads, so you never lose an ad over audio rights. If a concept suits a trending platform sound, I'll flag it, but those are only safe for organic posts on your own account, not paid.
Yes, if you want it. Just ask and it's yours at no extra charge, along with the edited ads. Your product, your footage.
I shoot, script and edit everything myself, so capacity is genuinely limited to a handful of bundles per month. If I'm at capacity when you enquire, I'll tell you the real lead time upfront and you can decide if you want a slot.
Perfectly. Your agency keeps running the account; I supply the creative. Most media buyers are relieved when someone else fills the creative pipeline with test-ready assets, and because I do their job for other brands, the handover speaks their language: angles, hooks, and naming conventions they can drop straight into a test structure.
Ads need a point of view, not a face. Face-to-camera UGC borrows a stranger's credibility, and viewers have learned to smell the script. Product-first, first-person content puts the viewer inside the experience instead of watching someone else have it. No personality risk, no talent licensing, and the product does the selling.
Mine, or my fiancée's. We match the hands on screen to your customer. If your buyers need to see themselves in the content, female hands are available as standard.
No, and that's deliberate. You get the assets and full ownership, and you take them to whoever runs your account. There's no retainer capture here, no incentive for me to mark my own homework. That said, I run paid accounts daily as my main business, so if you want a second opinion on how the creative is being deployed, I speak the language.
You approve the angle map and the scripts before anything gets shot, which removes most surprises. Every video also includes one revision round. If something misses, we fix it.
Drop your details and I'll come back to you within one business day to line up a discovery call. No pitch deck, no pressure. If it's not a fit, I'll tell you on the call.